Marketing Communications A European Perspective
58.3€
Occasion : Comme neuf
Vendu par
stephcoz
24 articles
Valbonne
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
- Auteur(s)
- ISBN-10
- 0-273-72138-0
- ISBN-13
- 978-0-273-72138-3
- Éditeur
- FT Press
- Nb. pages
- 688
- Année pub.
- 2010
- Format
- Broché
